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5 Cost Effective Ways to Market Indie Game Apps

First it was the launch of iPhone in 2007 and then the birth of Android subsequently, both of these events disrupted the technology space as we know it. There are close to 5 million apps in all the...

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Push Notifications vs In-App Messages: When Should You Use Which?

Mobile has changed the world as we know it. If you are someone who is looking to market your product, you have got to use mobile wisely to promote it. Of course, there are various tools and ways you...

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Why Your Business Needs Omni-Channel Presence

If someone had told me two years ago that everything that I was doing back then would shift to apps, I would have laughed. Who would have thought that each and every activity that we were doing back...

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Geo-fencing in Push Notifications: The Next Step in User Engagement

Push notifications have always been the biggest weapon in any app marketer’s arsenal. Be it any app or any situation, Push Notifications—if done right—can bring any kind of user—whether active, dormant...

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The Ultimate Guide on Web Push Notifications

Ever since mobile apps disrupted our world with unlimited opportunities and facilities, push notification quickly became the ultimate tool to target, engage and retain customers. With every...

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Saving Chat History Using AppWarp

AppWarp is known best for real time communication and this feature has been utilized by game developers to build highly engaging multiplayer games and by app developers to integrate real time messaging...

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A/B Testing in Push Notifications: The Smartest Way to Experiment in...

Who decides what works and what doesn’t? Customers, right? You launch your app to connect with your customers on their mobile so that they can interact with you or do business with you in real time...

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Gamification: The Ultimate Strategy to Boost App User Engagement

The other day I was on this quiz app and was frivolously checking out random quizzes and topics, not that it was my first day on that app—I used to do this every day until I accidentally clicked on...

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App Remarketing: The Answer to Your Re-engagement Marketing Strategy

Facebook Remarketing has always been a sure shot way of getting users converted on websites. What exactly has it been doing? Simply targeting those users who visited your page but dropped off without...

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Predictive App Marketing: Take Control of Your App’s Future

Allow me to tell you a secret: We are going to help you predict the future. No, it is not going to be like they fake in the movies and no, we are not going to give you the location … Continue reading →...

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3 Trusted Ways to Drive Revenue in Strategy Games

Today the success stories of top gaming companies keep iterating the fact that the primary focus is on 3 major aspects: Create a strategy for app monetization right at the beginning Invest heavily on...

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7 App Marketing Mistakes You Should Avoid

When Uncle Ben said, “With great power, comes great responsibility,” little did he know about the mammoth effect his line was going to have on the world. Within a span of five years apps have taken...

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Using APIs & API Management for an Omni-Channel Retail Experience

One of the primary reasons why retail will never die out because we love to shop. History proves that we had always loved shopping to an extent that we ended up burning holes in our pockets, this fact...

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How to Write an Effective Push Notification that Converts

This other day I was working on my desk, had found my mojo and was trying to write an awesome blog post and suddenly my phone started ringing. Wrong number. Totally killed my flow and I almost forgot...

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What App Marketers Can Learn From Pokémon Go

I used to have this really fat friend that would just sit at home and play video games all day round. My recent meet with him just blew me away, to my amazement, he had lost majority of his weight...

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4 Updates iOS 10 Brings in Push Notifications

We all are aware how awesome push notifications are and the best practices to get the max out of them. They enable app marketers to connect with their consumers and users whenever and wherever....

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Best Practices in Growth Hacking for Mobile Apps

A wise man once told me, “great marketing does not mean creating a product, sprinkling the information around and praying that someone comes across it. Great marketing means building a story, creating...

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Best Practices on Mapping a Journey of an Airlines Customer

People love to travel—specially to the areas they have never been to. They do their research starting from top things to do, best places to see, things to avoid, cheap local transport, comfortable stay...

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6 App Analytics & Marketing Trends to Watch Out for in 2017

2017 is finally here. January is usually associated with new resolutions, strategies, goals, and objectives among other things. If you are someone who looks after the analytics and marketing, you would...

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How Omni-Channel Apps help Hospitality Provide a Superior Customer Experience

Digitization has arrived in every business vertical and it is here to stay. It is up to us to either leverage it to get competitive advantage or just be left behind. Talking about hospitality, sky is...

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How Omni-Channel Digitization is Transforming Insurance Industry

Insurance, ever since it began, has always been a seller’s market. It has enjoyed complete control of the buyer and provider relationship for over hundred years. Until the past few years, when...

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5 Ways Rich Push Notifications Can Maximize Conversions

More often than not, push notifications are the best shot at increasing conversions in your app marketing strategy. Period. The other times, not so much. Why? Maybe the timing is wrong, or the message,...

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ShepHertz – GDPR Readiness

It all started back in April 2016 when the news broke out on an EU ruling that introduced the idea of empowering end consumers to control and restrict the storage & use of their personal data with...

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